Today WordPress is well renowned amongst design agencies and has earnt the reputation as the most popular software for blogging around the world. Its emergence in 2003 made an instant impact within the industry and in recent times we have seen WordPress expand as the content management software’s ideal option for non-blogging websites.

The following article will highlight 10 reasons we believe WordPress is the most popular software for businesses to use. You may want to consider the idea of switching to WordPress if you haven’t done so already.

1. Manage Your Website from Any Computer

WordPress is available to use on all platforms, so the ability to simply login with any standard internet connection and manage your website should not be missed! A WordPress site can be installed and up and running in a matter of minutes, and that’s without any technical expertise! The user would require a hosting account and domain name, and that’s it! The software can be installed free of charge through your hosting provider or uploaded files from WordPress.org. Here there is a very user friendly and easily manageable dashboard that highlights the key features you would need for your own customisation. You will be able to create pages and implement your own ideas right away.

2. Ease of Use

WordPress is now renowned for being very easy to use with its intuitive interface, adding new pages, images, blog posts etc., will be like a walk in the park, that’s both time effective and educational. Due to the simplicity of the technology used, the necessary time spent on formatting is reduced significantly.

3. No HTML Editing or FTP Software Required

WordPress does not require any HTML editing software, for example Adobe Contribute or PowerPoint. The software is self-contained, ensuring the user-friendly experience that’s all on the one platform. Creating new content whether it’s a Blog post, uploading and editing images, video files, uploading documents, etc. This is all achieved without the use of HTML or FTP software.

4. WordPress Websites Rank Higher

The technical element such as the coding behind WordPress is very straightforward and simple, this helps search engines to read and index a site’s content. Additionally, there are some benefits linked with keyword searches, as each page/image or post has its own meta tag keywords, where the title and description can be optimised to align with your keyword search results. This helps encourage a very efficient, accurate SEO strategy, that would also benefit your website for keyword optimisation. Tags are also useful to further optimise your SEO. WordPress sites often rank high for their keywords, this is mainly due to their constant need to be updated, as WordPress includes several tools and plug-ins specifically for optimizing content for SEO (search engine optimization). We all know that searchability is paramount to a website’s success, by ranking high on Google and other well-known search engines this is one sure bet to help ensure you get there.

5. The Design of Your Website is Customised and fully accessible

Think of WordPress as the engine of your website, where the true mechanics operate to ensure the most efficient accessible platform is running on precision engineering. The look and feel of the site can be completely customised helping ensure your brands target market is utilised to the up-most effect. No one knows their business better than those who created it, and the ability to use your knowledge and expertise will help gain a sense of positioning in your market. More importantly the passion will come from creating your own “baby” and developing content, pages, images, refreshing new ideas and implementing new projects has never been easier.

6. You Have Control of Your Site

WordPress allows you to have control of nearly all the aspects of your website, with the combination of having the editing tools available to make your content consistent relevant and easy to use. Its no wonder this is the go-to format for web developers as amendments and uploads are relatively straight forward, simple and fast.

7. Built in Blog?

WordPress was originally created as a blogging platform back in 2003 which means all the blogging capabilities are built-in and are easy to implement. Establishing email subscriptions, comment section capabilities, and automatically sharing your most recent blog post to the other pages of the website, such as your home page, or services page. These are also very easy to set-up, which helps expand your businesses reach making your website more dynamic and interactive.

8. Extend the Functionality of Your Site with Plug-ins

WordPress has all the elements needed to create your basic typical website, however there are many users who want more. Specific tools and functions that can enhance their site and the users experience. WordPress has a plug-in directory which includes hundreds of plug-ins, which simply explained are codes designed to perform specific operations on your website. Operations such as galleries, fill in forms, contact forms, my basket, and many more to any compatible WordPress site. There is also an option to buy custom plug-ins from third party developers to enhance your website to pinpoint accuracy. Users can also purchase and install hundreds of custom plug-ins from third-party developers. Plug-ins can also be activated or deactivated or even uninstalled, so as your site evolves, any outdated content/ options/ operations are no longer needed then removing this has never been simpler.

9. Your Site Can Grow as Your Business Grows

WordPress websites offer an ever-evolving platform that continues to grow and develop alongside your business model. Just because your website started off with a few pages doesn’t mean it will stay this way. WordPress allows hundreds of thousands of pages or blog posts on your website, with easy to use upload features and no formatting time, this has never been easier to do. What’s more is that the speed and performance of your website will not be compromised despite the influx of new pages / material.

10. WordPress Sites are Mobile Responsive

Let’s face it, when anyone searches the web these days, the chances are there on a mobile or tablet device. Mobile responsiveness has never been so important for businesses to grasp with their full attention. Not to mention the importance when it comes to the Google rankings system, so it’s safe to say that websites need to look good and run efficiently on any device. WordPress has a wide range of responsive theme designs, users also can make a once static site very vibrant again with plugins and any amendments to specific files.

As WordPress is free and provides an open source of communication amongst its members this means you’ll be actively engaged within the community around the world. The community help build a solid network ensuring the platform runs as smooth as possible and any errors or improvements can be made. The ever-expanding WordPress community does actively engage in the outreach to its users and helps educate at any level.

Have any further questions about this article? or would like to know more about how we incorporate WordPress? Please feel free to get in touch we’d be delighted to help you.